Hyundai Inster
Set Design
Floral Design
Creative
Floral & Set
Floral & Set
Floral & Set
Floral & Set
Floral & Set
Floral & Set
Floral & Set
Floral & Set

The new Hyundai Inster was launched in March 2025 across Sweden and we were honoured with the task of art directing and creative producing of the launch event.

Our brief was to create an environment that would organically boost engagement on Social channels, by creating hype through vibrant visual assets. This was especially important for this particular launch as the new Inster electric car from Hyundai is aimed at the Gen Z demographic.

Hyundai Inster launch event art installation by Paradiso Studio — white car filled with vibrant red flowers symbolizing energy and innovation for Gen Z audience.
AWB agency
AWB agency
AWB agency
AWB agency

Event Production by AWB Agency.

Close-up of blue Hyundai Inster event menus placed among vivid red flowers, part of Paradiso Studio’s creative direction blending Korean pop culture and Scandinavian design.

The concept “Are you in?” was created by AWB Agency. The concept drew inspiration from both Korean pop culture, where Hyundai is based, and Scandi design culture. The end result was a very sought-after event with luxury details.

“Hyundai Inster launch event space designed by Paradiso Studio — neon ‘Are You In?’ signage, red lighting, and modern Scandinavian furniture creating an immersive brand experience.”
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