IQOS asked us to create an impactful Summer activation for both their Stockholm & Malmö stores.

The result? This campaign has been the most successful in the history of the IQOS retail stores - footfall increased by 400%.

IQOS wanted us to create a “Scents of Summer” campaign to celebrate and visually capture the nostalgic scents that we associate with Summer memories.

We designed and built a custom scent station for each store to showcase the scent experience and activation, including florals that we had dried ourselves from scratch and custom gradient vinyl. Alongside this, we designed custom gradient vinyls for the windows + doors of both stores. For the first 10 days of the activation, we additionally initiated a fresh floral activation to drive traffic and boost the aesthetic impact of the campaign.

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